For us, it's always about putting people first. We work closely with clients to understand their challenges and what strategy will help them connect better with people. By actively including clients throughout the creative process, we are able to understand who we are designing for, and create simple and valuable creative solutions.
This is why we we’re not tied down to any one specific culture or sector either. It gives us a broader range of work to stimulate our imagination and challenge conventional thinking. After all, being creative is about solving a problem.