Rebranding a wood
processing company

Services —
Brand Identity
Art Direction
Print Design

Metro Doors uses state of the art technology to produce high quality products at competitive rates for their customers. For over 10 years, they have been crafting the finest Thermoplastic MDF cabinet doors and kitchen accessories.

We were tasked with establishing a new brand identity and product catalog. Metro Doors service offering is very extensive, featuring 5 collections with over hundreds of available products. Staying true to their brand message (Fast and Reliable), we designed each page to ensure the reader received information seamlessly.

We created visual interest and highlighted features of products that would not be seen in front facing photos.

We removed technical jargon that would confuse customers and focused instead on high impact visuals using high-caliber photography. Simple illustrations identitified the door styles available in the series.